Marketing activity for your book

We use a combination of channels to get the word out about your book and secure sales to libraries and individuals. 

Website  

Our website is our storefront. Your book has a dedicated product page that goes live shortly after your final manuscript is accepted. Through this page, people can: 

  • Read a description of your book, the table of contents, your author biography and any reviews as they come in 
  • Get key bibliographic information for your book (ISBN, extent, price, etc.) 
  • Share the book on social media or via email 
  • Pre-order a print copy up to 3 months ahead of publication 
  • Recommend the book to their librarian 
  • Buy a copy in any available print or ebook format  

Your book’s product page is at the core of all our marketing activity for the book. Everything we do aims to drive people to this page to learn more, to buy a copy or recommend the book to their library. 

Catalogues

We will feature your book in our biannual trade catalogue, displayed at Frankfurt and London Book Fairs and distributed to sales contacts around the world. We will also include your book in at least one of our subject catalogues, produced in time for key academic conferences.  

Review copies

We offer review copies of your book to journals based on your own suggestions alongside selections from our database of more than 1500 publications. When we receive a copy of a published review, we will share it with you and upload a quote to the database that feeds our website and others.  

If someone contacts you requesting a copy of your book for review, please direct them to our online review copy request form.

Academic conferences

During the first 12 months after publication, we will carry copies of your book at relevant academic conferences, where we or our sales partners have an exhibition stand. For conferences to which we do not send copies, we may promote your book in other ways. For example we might include it on a flyer or post about it on social media under the conference hashtag. 

Email and social media

Tens of thousands of academics, librarians and booksellers subscribe to our mailing list or follow one of our social accounts. We use these channels to let people know when your book is published.  

We will tag you in social posts if you let us know your handle. If you are posting about your book, don’t forget to tag us too! 

Here’s where you can find us: 

On X (formerly Twitter) we also have accounts dedicated to Music, African Studies and Camden House German studies.

Society marketing

We will include you book in existing member offers for relevant learned societies. We continue to grow the list of organizations we work with. If there is a society whose members may be particularly interested in your book, please let us know. 

Sale events

We run regular sale events in which we might offer the print or ebook edition of your book at a substantial discount. For sales that apply to a small selection of titles, we will let you know in advance that your book will be featured. For bigger sales, keep an eye on our marketing emails and social channels and check our website to see if your book is included. 

One-off campaigns

We run regular campaigns that bring together titles on a particular theme – for example women’s history, chamber music, environmental humanities or historic martial arts. If your book is a good fit for an upcoming campaign, we may invite you to write a blog or record a short video as part of the campaign. We will share campaign content via our website, email, social media and other channels, giving your book additional exposure.