Boydell & Brewer Author Marketing Hub

Welcome to our Author Marketing Hub!

We’ll walk you through everything we do to get your book out to the widest possible audience, answer some of the most common marketing questions, and explain what you can do to give your book the best chance of success. 

Have you submitted your Author Marketing Brief?

The information you provide on your author marketing brief allows us to target potential readers and help them engage with your book’s content, increasing the likelihood that they will buy it or recommend it to their librarian. The answers you provide on this form can make a real difference to the sales success of your book.   

Please return your marketing brief to [email protected] at your earliest convenience.

Marketing at Boydell & Brewer

Author discounts

We are pleased offer authors, editors, and contributors exclusive discounts when they buy direct from us.  

Buying copies of your own books – We offer you 50% off  print copies of your own books with promo code BB500. Please do not share this code. 

Copies of other Boydell & Brewer books – You also save 35% on most other titles in our catalogue, in either print or ebook formats. Some titles published on behalf of learned societies are excluded from this offer. Quote promo code BB135 at the checkout. For print copies, shipping charges apply and duty may be payable when shipping outside the UK and US. 

Download a flyer

The best way to share information about your book is to give people the link to its page on our website, which contains a detailed description, table of contents, reviews and links to buy in all formats.  

When you require a printable PDF flyer – for example to hand out at in-person events or pin up on your department noticeboard – you can download a flyer via your book’s web page. Just click the ‘Download a flyer’ link, located beneath the jacket image. This flyer includes a 35% discount code for all formats, valid in perpetuity.

Order copies for a launch or speaker event 

If you are planning a launch party for your book or will speak about it at another event, you may want to purchase copies to sell to attendees. 

How to order: sales will depend on many factors but are likely to be no more than 20% of the number of attendees.

North & South AmericaRest of the world
Use code BB500 to buy direct from our website. Unsold copies are NOT returnable.Order via our distributor, Wiley: 
01243 843291, [email protected]. Claim 50% off with code BB500 and benefit from 30 days’ credit. Return any unsold copies after the event.

Selling at the event: We recommend selling copies at 35% or more below the list price. That will make your offer more appealing than that available via the BB135 web discount featured on your book’s flyer. Do not collect credit card information from buyers. This would put their personal data at risk. Instead, we recommend charging a round figure and taking payment in cash.

Returning unsold copies (does not apply to events in North & South America):  

  • Repack the books in the original packaging 
  • Write the invoice number on the box 
  • Place the original invoice inside the box with the books 
  • Post to: John Wiley & Sons Limited, Returns Department, New Era Estate, Bognor Regis, West Sussex, PO22 9NQ 

Order copies for an award submission

If there is an award that your book is a strong candidate for, please complete our online Award Submission Form. We may ask you to contribute towards the cost of printing and shipping print copies to accompany an award submission. 

Can’t find the information you’re looking for? Email us at [email protected] and we’ll do our best to help.