A Scientist's Tools for Business

A Scientist's Tools for Business

Metaphors and Modes of Thought

Robert L. Sproull

Hardback
$47.95

University of Rochester Press

Overview

Overview

Volume providing an invaluable link between basic scientific principles and their application in the business world.
Providing a much-needed bridge between an understanding of simple but vital scientific principles and their application in a business atmosphere, this book illustrates and explains the connections between business matters and the tools and modes of thinking of the scientist. Drawing upon numerous `real life' examples, insightful problem-solving techniques are analysed, discussed, and presented.

Details

November 1997
2 line illustrations
208 pages
22.8x15.2 in
ISBN: 9781878822840
Format: Hardback
Library eBook
University of Rochester Press
BISAC BUS042000
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Reviews

"A penetrating insight into the thought patterns of an analytically orientated physical scientist in management assignments...The connections between physics concepts and the business world are creative...It is a quick read, of interest to the curious." --PHYSICS WORLD, Oct. 1998"Bill Gates and other technology-oriented executives might enjoy this book. Sandy Weill might skim through it, pass it on to the investment management department--some of whom would find much that is useful in the book." FINANCIAL ANALYSTS JOURNAL Sept. Oct. 1998