What Our Lettering Needs
Title Details

136 Pages

25.4 x 17.1 cm

30 colour illus.

Imprint: RIT Press

What Our Lettering Needs

by Rick Cusick

  • Description
  • Reviews
This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards.

This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards, an experience that is now fully blended into the company's rich heritage.

Since the late '70s, designer Rick Cusick has provided, in articles and presentations, most of what has been written about the Hallmark/Zapf association. This beautifully illustrated book is a tribute to Zapf's own philosophy that the artist's challenge is to ensure,despite technology and mass production, that beauty is never lost.

RICK CUSICK is Manager of Font Developoment for Hallmark as well as a respected designer, calligrapher and teacher working with the University of Kansas.
"A very lovely book...and it's a great story replete with amusing anecdotes, many asides and lots of previously unseen art in full color." TYPOPHILE.COM

Paperback

9781933360553

December 2011

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$29.95 / £19.99

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Title Details

136 Pages

2.54 x 1.71 cm

30 colour illus.

Imprint: RIT Press