Cancer, Research, and Educational Film at Midcentury
Title Details

320 Pages

22.8 x 15.2 cm

18 illus., 10 tables Illustrations

Series: Rochester Studies in Medical History

Imprint: University of Rochester Press

Cancer, Research, and Educational Film at Midcentury

The Making of the Movie Challenge: Science Against Cancer

by David Cantor

  • Description
  • Contents
  • Author
The story of a forgotten health education film, Challenge: Science Against Cancer (1950), and what it tells us about mid-twentieth century North American cancer research, medical filmmaking, and health education campaigns.
In 1949 the U.S. National Cancer Institute (NCI) and the Canadian Department of National Health and Welfare (DNHW) commissioned a film, eventually called Challenge. Science Against Cancer, as part of a major effort to recruit young scientists into cancer research. Both organizations feared that poor recruitment would stifle the development of the field at a time when funding for research was growing dramatically. The fear was that there would not be enough new young scientists to meet the demand, and that the shortfall would undermine cancer research and the hopes invested in it. Challenge aimed to persuade young scientists to think of cancer research as a career.

This book is the story of that forgotten film and what it tells us about mid-twentieth century American and Canadian cancer research, educational filmmaking, and health education campaigns. It explores why Canadian and American health agencies turned to film to address the problem of scientist recruitment; how filmmakers turned such recruitment concerns into something they thought would work as a film; and how information officers at the NCI and DNHW sought to shape the impact of Challenge by embedding it in a broader educational and propaganda program. It is, in short, an account of the important, but hitherto undocumented, roles of filmmakers and information officers in the promotion of post-Second World War cancer research.
Acknowledgements
Viewing the Films
Abbreviations
Introduction
Part I Sponsoring
1 The Americans
2 The Canadians
Part II Making
3 Baiting the Hook
4 Mr. Foster Goes Fishing
5 Producing and Directing
6 Animating the Movie
7 Live Action
8 Pulling Together
Part III Packaging
9 Between Production and Promotion
10 Planning Premieres
11 Receptions and Responses.
12 The Package
Endings
Sources

DAVID CANTOR was a long-time historian at the National Institutes of Health, including a stint as director of the Office of History there. He is now a researcher at the I Centro de Investigaciones Sociales (CIS) within the Instituto de Desarrollo Económico y Social (IDES), Buenos Aires, Argentina and an adjunct professor in the School of Public Health at the University of Maryland, College Park, USA. Cantor is the editor or co-editor of five previous books, including two with URP, and the author of many articles in top peer-reviewed journals on topics ranging from the history of cancer prevention and cancer education to health films and neo-Hippocratism.

Paperback

9781648250293

February 2022

$29.95 / £19.99

Available to pre-order from November 2021

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Title Details

320 Pages

2.28 x 1.52 cm

18 illus., 10 tables Illustrations

Series: Rochester Studies in Medical History

Imprint: University of Rochester Press